An Insight into Fred Perry x Raf Simons Collaboration

Fred Perry x Raf Simons Collaboration “Dress codes and gestures and attitudes have always inspired me as has youth culture in general” – Raf Simons, Interview Magazine Fred Perry has been well established worldwide for some time now, growing its traditionally UK aesthetic and British heritage alongside the ever-evolving and expanding nature of subculture itself. The… Continue Reading

New Year, New Shoe – The Future of Sneakers

future of sneakers image

New Year, New Shoe – The Future of Sneakers Another year has passed, with it having been an incredible year not just for footwear advancements, but incredible steps in technology. 2015 showed us the creation of the hoverboard, which exploded (sometimes… Continue Reading

London Collections Men A/W 16: Winners and losers

LCM London Collections Men 2016 Winners & Losers Featured

London Collections Men A/W 16: Winners and losers Introduction London Collections Men is one of the biggest menswear events in the world and has been instrumental in helping to create the global buzz that is surrounding the world of men’s… Continue Reading

PUMA remodels old classics in dual launch

PUMA remodels R698 classics in dual launch October was a big month for sports brand PUMA, their collaboration with Japanese boutique Atmos for the October 24th release of the Disc Blaze Venus, as well as releasing the new Winterised pack of… Continue Reading

Woodsock Menswear for your Feet

Woodsock Original Socks and Laces Woodsock brings original menswear for your feet and shoes to the fashion industry.  The unique fashion company sells men’s dress socks and colourful shoelaces to die for. If you want to express your individuality from… Continue Reading

Kanye West – The Fashion Designer

The Legitimacy of Kanye as a Fashion Designer Kanye featured his second collection this fall in NY. But the press has been rather silent. Does this mean Kanye isn’t considered a professional designer, or that he is? In today’s global… Continue Reading

Marni Debuts Their First Contemporary Sneaker

Luxury Italian Brand Marni Release New Sneakers Luxury Italian fashion label Marni are getting in on the sneaker hype by creating their very own contemporary shoe for us all to enjoy. Now we all know the fashion world is currently loving premium sneaker brands… Continue Reading

Puma x LC23 x Backdoor Collaboration 2015

Puma x LC23 x Backdoor Collaboration The Made in Italy R968 Puma teams up with BACKDOOR and LC23, ready for the battle of the classics. In an age where Nike and Adidas are dominating the trainer-sphere, Puma often seems like… Continue Reading

Fashion Focus: Japanese Menswear Brands

Japanese menswear brands

Japanese Menswear Brands: A Force To Be Reckoned With Not so long ago, I wrote an article about Menswear around The World which focused mainly on the traditional fashion capitals of London, Paris, Milan and New York (or Britain, France, Italy and… Continue Reading

Adidas Supercolor brings 50 Colours from adidas x Pharrell Williams

adidas Originals x Pharrell Williams bring you adidas Supercolor It’s crazy to think it was only earlier this year Adidas announced the relaunch of the Adidas Superstar campaign, featuring Pharrell Williams, Rita Ora and David Beckham. We’ve seen many exciting collabs, quick releases, features and… Continue Reading

Mr Black Garment Essentials A MUST HAVE

Mr Black Garment Essentials

Mr Black Garment Essentials We have seen a huge rise in availability of sneaker protection and cleaning brands as the trend to ‘protect your creps‘ is seen as more & more necessary. Mr Black advances on trainer cleaning products to respect… Continue Reading

Tokyo Fashion Week Shows the Street Style Way!

Tokyo Fashion Week Catwalk

Tokyo Fashion Week: Street Style is the way! 2015 has been the year in which the ruler in the fashion events has been the street style, that has “urbanized” the catwalks of almost all the fashion shows. We’ve already seen the street… Continue Reading